WHAT ARE THE 7 CORE PRINCIPLES OF A POWERFUL PERSONAL BRAND?
The personal brand assessment consists of a number of carefully designed questions, all of which measure you against the 7 core principles of a powerful personal brand. These are:
What are you here to do? How are you going to serve the world? Powerful personal brands are purpose-driven.
You’re talented. You have skills, experience, and an important message to share. How credible are you as a leader in your space?
Who are you doing this for? Who is your audience? Have you clearly identified the people you can serve?
Are you communicating all of the above in an empowered, confident and articulate way? Deliver your message and make waves in your industry.
CONTENT AND CHANNELS
It's important that you have dynamic online profiles, inspiring content and clear messaging so you can reach your audience online.
'How' are you going to deliver your message and 'how' are your clients going to work with you? Have you got excellent products and a clear customer journey?
Is your story aligned with your logos, websites, personal brand photos, style guides and dynamic profiles?