We always start with an initial discovery session, where I spend time getting to know you (your story, struggles, core values, inspirations and skills). This information can help you gain clarity on your ‘one thing’ before we start our journey.

This module begins with finding clarity: what is your message? What drives you to make a difference? What values do you live by? A powerful personal brand is fully aligned with your beliefs, so it’s essential to be clear on what these are.

We’ll cover:

• Your list of core value words
• Your mission and your ‘why’
• Work on your USP and overall style

Who is your audience? Where are they in the world? What are their dreams and desires? How can you specifically serve them? Module 3 defines the target market for your personal brand.

We’ll cover:

• Your ideal client
• Client’s desires and aspirations
• Customer pain points  
• The product or service you’re going to provide
• Demographics and psychographics
• Key purchase drivers

We also look at your credibility, building a picture of you, your experience and the unique characteristics that make you who you are. We’ll identify what you’ve done so far and what else you can do to increase credibility in your space.

We’ll cover:

• What you love to do and what you’re best at
• The type of people you really want to help

How will you communicate everything you’ve done so far? When people search for you, it needs to be clear precisely what you do and how you can help them. Module 4 supports you in creating your slogan, taglines and mission statement to be consistent across all platforms.

We’ll cover:

• Your core message
• Create a slogan and tagline
• Write your customer statement that you’ll use across all platforms
• The profiles & bios you need to create (and which platforms you’ll use them for)
• Write up key parts of your story to explain your journey

We’ll use this module to work on your visual branding, social media profiles and logos. These are all the lovely visuals that will turn you into a powerful personal brand.

We’ll cover:

• Your brand style
• Design your logo and any icons you want to use
• Work on your colour scheme and fonts
• Create your social media headers, pinpointing the keywords and images you want to use

The digital world means we have the power to make an impact immediately, whether that’s creating a YouTube account, launching a podcast, sharing your story on Instagram or sending a tweet. You’ll need to communicate your message through content, create a content plan and build a strategy.
‍
We’ll cover:

• Your pillar content. YouTube? Podcast? Social posts?
• Brainstorm and categorise your content ideas
• Use your work so far to develop a fully built out content and social media strategy

You’ll need to communicate your message, whether that’s through LinkedIn posts, website articles or Instagram stories. Week 7 is where you decide the platforms and channels you want to focus on. Maybe your audience is more focused on LinkedIn? Perhaps your videos are better suited to YouTube. Maybe you want to launch a podcast?
‍
We’ll cover:

• Where you want to post and when, centred around what excites you, rather than what is ‘popular’
• The type of content you are going to post
• Create a social media posting schedule (using themes that work alongside your brand)
• Create a simple SEO strategy to get you ‘found’ on Google

Module 8 focuses on building your community, defining how you will serve your followers and audience. Whether through funnels, Facebook groups, or face-to-face engagements, we’ll find different ways to connect and build relationships with your target audience.

We’ll cover:

• Your customer journey (discovery to purchase)
• Research 3 lead magnets and 3 sales funnels
• The foundations of your initial lead magnet and funnel
• Create your email sequence
• Build out a plan for how your audience will find you
• We’ll finish by creating a 12 month plan enabling you to execute little and often

No, Start a Movement With Your Message is a foundational course and the building blocks of your personal brand. The reason the price is low is to support as many people as I can, and potentially move course takers into other programmes and products I offer (if it’s right for them)

Each module takes 1 hour a week, but I suggest allowing up to 2 hours so you can be more flexible.

No, you just need passion and the ability to dig deep into your thoughts and ideas.

Don't worry; the course works in a step by step way, so you don’t get overwhelmed with information. You can take the course at your own pace and there are 4 drop in calls per month so I can support you.

Good! That's what this course is for - supporting you to find out the all-important details of your personal brand, before you start posting on social media.

Forever, you can access this course for as long as you like.

I believe this course is the most powerful tool in building and launching your personal brand. However, if you can show me that you’ve undertaken the course, taken action on the learning, and don’t feel you’ve got the results to show for it, I’ll offer you a full refund within 60 days of purchase.