A strong programme starts with a strong foundation, before we start on the personal brand journey we will spend some time doing some self reflection, setting goals, visualising our dreams and identifying any blockers.

Here we will set up habits and activities to help you to realise your goals.

This module begins with finding clarity: what is your message? What drives you to make a difference? What values do you live by? A powerful personal brand is fully aligned with your beliefs, so it’s essential to be clear on what these are.
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We’ll cover:

• Your core values, which will define the direction of your brand and life
• Your mission, your ‘why’ and your vision for your work
• Defining your USP and overall style

Who is your audience? Where are they in the world? What are their dreams and desires? How can you specifically serve them? Module 3 defines the target market for your personal brand.
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We’ll cover:

• Your ideal client/audience
• Their desires and aspirations
• Their pain points
• Demographics and psychographics to make sure you really understasnd them
• Key purchase drivers

We also look at your credibility, building a picture of you, your experience and the unique characteristics that make you who you are. We’ll identify what you’ve done so far and what else you can do to increase credibility in your space.
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We’ll cover:

• What you love to do and what you’re best at
• The type of people you really want to help
• What your unique message really is, so you can stand out from the crowd

How will you communicate everything you’ve done so far? When people search for you, it needs to be clear precisely what you do and how you can help them. Module 4 supports you in creating your slogan, taglines and mission statement to be consistent across all platforms.
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We’ll cover:

• Your core message
• Your slogan and tagline
• Your customer statement that you’ll use across all platforms
• The profiles & bios you need to create (and which platforms you’ll use them for)
• Writing and sharing your story (because there’s no better way to connect with your audience)

We’ll use this module to work on your visual branding, social media profiles and logos. These are all the lovely visuals that will turn you into a powerful personal brand. I’ll teach you how to use canva like a pro.

We’ll cover:

• Your brand style
• Designing your logo and any icons you want to use (yes, by the end of this module you’ll have your OWN brand identity, saving you from spending thousands with a designer)
• Your colour scheme and fonts
• Your social media headers, pinpointing the keywords and images you want to use
• Planning and desigining your photoshoot
• Mapping out and writing your personal brand website, ready for build

The digital world means we have the power to make an impact immediately, whether that’s creating a YouTube account, launching a podcast, sharing your story on Instagram or sending a tweet. You’ll need to communicate your message through content, create a content plan and build a strategy.
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We’ll cover:

• Creating a content strategy which excites you, enabling you to share your message
• How to create content using a framework which helps you to create repeatable success
• How to use Ai to speed up your content creation and maximise your growth
• I’ve even created some templates for Instagram and LinkedIn, saving you thinking and creating time so you can GO

Which social media platform shall I build my brand on? This is the question everyone asks - so we’re going to answer it!
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We’ll cover:

• Where you want to post and when, centred around what excites you, rather than what is ‘popular’
• Create a social media posting schedule (using themes that work alongside your brand
• How to become consistent so you can grow sustainabily

Module 8 focuses on connecting with your audience so you can either turn them into engaged followers or clients through setting up automated systems.

We’ll cover:

• Your customer journey
• The foundations of your initial lead magnet and funnel
• Creating your email onboarding sequence
• Build out a plan for how your audience will find you
• Setting up on calendly for those looking to create new clients for their personal brand
• We’ll finish by creating a 12 month plan enabling you to execute consistently

Start a Movement is a group programme, created through 5 years of working as a 121 coach, running an agency and building my own personal brand. It has been set up to help you to achieve the same results as my 121 programme (that’s why I’ve been working on it for so long!)

Each module takes 1-2 hours a week to complete. I suggest this as a minimum time commitment for building a successful brand online.

No, you just need passion and the ability to dig deep into your thoughts and ideas. This programme has been designed for beginners or intermediates needing a refresh.

Great question! You have course access forever, so you can return to any of the modules whenever you need. You will have access to the group sessions, the power groups and the community for 12 weeks, this will give you time to complete the modules, even if something comes up in your life! After this, you have the option to upgrade to stay as a part of the group if you’d like to keep benefiting from the extra support!

Good! That's what this course is for - supporting you to find out the all-important details of your personal brand, before you start posting on social media.

Forever, you can access this course for as long as you like. The access to the calls and group slack channel is limited to your 8 weeks on the programme, however we can extend this if anything changes in your life. Our commitment is to you.

I believe this course is the most powerful tool in building and launching your personal brand. However, if you can show me that you’ve undertaken the course, taken action, attended the calls and been present on your journey and don’t feel you’ve built a brand you’re happy with, I offer a full refund.