Paul Morris is the Founder and Ceo of Addmaster, a company that has soared to success in the antimicrobial technology space. He had a successful business but wanted to understand more about personal branding, particularly the positive effects of having a strong Linkedin presence.
Paul came to me at the beginning of Covid, knowing he had the potential to build a stronger personal brand. He understood that ‘people buy from people, not businesses’ and wanted to build a founder brand. He hoped this would get him known in the industry, believing LinkedIn had the potential for him to achieve that. As a busy founder, Paul had very little time to spare and felt I could simplify the process and show him the power of LinkedIn quickly.
Paul and I started by focusing on his message, digging into what he wanted to be known for as a Founder and the CEO of Addmaster
Following on from this, we updated his LinkedIn profile and created a solid content strategy which was executed by my team from my previous agency, Powerful Leaders
Finally, we set up a LinkedIn outreach strategy to connect Paul with his ideal clients
At the end of our time together, Paul had astounding results. He now has:
An industry award for thought leadership in his field (his personal brand elevating him to changemaker status)
Attracted a partner online through LinkedIn, which ended up being the company that acquired his business for multi 7-figure sale
An MBE from the Queen for services to business, of which he attributes a lot down to his personal brand and message sharing (he believes a crucial part of his nomination was down to his LinkedIn presence)
Gain clarity on the gaps in your personal brand whilst finding out if your message and content connects you with your target audience.
Get a holistic view of your current status across the 7 core principles of a powerful personal brand and receive tailored advice on how to improve your score based on your result.
Identify new opportunities for growth and have a clear strategic plan to elevate your personal brand and business
“I started working with Hannah due to a desire to grow my personal brand, particularly around my Linkedin presence. I had already seen the power of what a strong content strategy and profile can do, but I felt I needed to really strengthen my strategy. I chose to work with Hannah as it was clear she is an expert in what she does. Hannah helps to give clarity as well as a clear, actionable plan which gets results. After only a few weeks of working with Hannah, I started to see the benefits with an increase in conversations with high-value prospects.”