WHY DID SOHAIL COME TO US?
• Sohail wanted to build his personal brand as he entered a completely new sector in which he had no experience or presence.
• He needed to boost his new business with a personal brand, but didn’t know where to start.
• He wanted to differentiate between his business and personal brand.
• He wanted to be seen as a person of inspiration in his field.
WHAT DID WE DO?
Carried out a competitor analysis and set goals for his personal brand
Helped him gain clarity, understand his mission, vision and values and define his brand tone of voice
Updated his tagline, slogan and social media bios which were SEO and niche friendly
Created his bespoke social media strategy, with methods to approach each platform individually
Set personal goals and meaningful metrics to keep him accountable
Carried out ideation sessions to create future content ideas
Designed his social media headers and visual content templates
Built personal checklists to support him beyond the 1-1 coaching
THE OUTCOME
• Sohail now has a consistent presence across social media, with cohesive messaging which is aligned with his personal brand and business
• He understands how to create content which positions him as a leader in his field
• He is has a strategy which enables him to create content quickly and efficiently
• He knows where to show up online and how often to post.
• He has the visual templates to continue posting high quality, consistent content.
• He is clear on his goals, with a clear plan in place on how to achieve this